What are the standard rules of negotiation?

- Everything is negotiable
- Visualise the outcome
- Preparation in advance
- Ask questions of your counterpart
- Listen
- Set goals for each deal point
- Your aspirations should be high
- Develop options and strategies
- Honesty and fairness
- Do not accept the first offer
- Create the appearance of strength
- Determine other party’s wants
- Try to be cooperative and pleasant